7 Reasons Why You Should Love Your Banner Stand
Those complex custom booths, flexible modular displays, and space-age pop-ups get all the credit for a successful trade show appearance. And these things do make a big difference.
But a good trade show exhibit owes a lot to the unsung hero of the exhibit hall: the humble banner stand. Portable, flexible, and useful, your banner stand may not be as pricey and elaborate as your booth--but it does a lot for your business. Here are seven reasons why it deserves a little recognition.
You can take them anywhere. With a complex booth, you have to disassemble and ship to the exhibit hall. But your banner stand rolls up into a convenient cylinder, perfect for carrying.
Most banner stands come equipped with a case, and some roll in automatically for easy retraction. No wonder they can be seen everywhere, from trade shows to speaking engagements.
They can change on a whim. It's easy to change the graphics on a banner stand. You can give your stand a new look whenever you have a new sale or product release to advertise, or even use the same one for two different displays in the same day. Unlike many booth designs, you can use your banner stand over and over. Few advertising tools are as flexible.
They set up in a snap. Plenty of things can go wrong when you're traveling. One of the most stressful involves problems setting up your display.
That won't happen with a banner stand, however. Retractable stands take seconds to set up--just unroll the graphic, snap into place, and you're done.
Pole stands and some tension stands may have a couple of parts to put together. In most cases, however, a banner stand will go up quickly, and one person can set it up easily. The setup process may be stressful, but not with a banner stand.
They work. Consumer behavior studies suggest that signs and stands with a good marketing message can actually prompt spontaneous behavior--a spur-of-the-moment purchase or a glance into a booth, for example.
Whether you're at the show or in the store, this is great news for your business. Of course, it's only true if you get the graphics and copy right--add attention-grabbing visuals and a good call-to-action for best results.
They're useful at home, too. You may see a lot of banners stands when you're on the road. But you're not getting the most out of your stand unless you're using it at home, too.
Use your banner stand to promote new products, announce sales, or display important company literature. Use the same technique you would at a trade show: place your stand just outside the door to your shop, with a tempting call-to-action message to encourage foot traffic to stop by.
They're the right size. A standard banner stand is perfect for foot traffic, because it stands at eye level. And it's perfect for reaching impulse buyers.
With a traditional advertising medium such as television, radio, or even a billboard, you're reaching people who are far away. They have to absorb your message, think about it for a bit, and then make the effort to find their way to your store or look you up online.
A banner stand is perfect for reaching customers right in front of you--the ones in the best position for impulse buying.
They're affordable. Banner stands give you a lot of advertising power for your money. And you can get them for a fraction of the cost of a larger display.
Unlike an expensive trade show booth, your banner stand can keep working for you even when the show is over. Use it on your sales floor, place it outside the door of your shop, or bring it to your next exhibit or speaking engagement. They fit in wherever you need them to, and they're a great value for the money.
Banner stands are excellent advertising tools at home and on the road. They may not be as flashy or elaborate as a full booth, but they're useful in more situations. They're also affordable, flexible, and easy to take along wherever you go. Add all that together, and it's easy to see why you should love your banner stand.